The historic Mohatta Palace in Karachi shimmered with elegance and excitement on Thursday night as Pakistan’s premier entertainment celebration, the Lux Style Awards (LSA) 2025, returned with unmatched splendor. The star-studded ceremony, attended by luminaries from film, television, music, fashion, and digital media, showcased the country’s finest talents while highlighting the creative evolution of the entertainment industry.
The event, now in its 24th edition, continued the tradition of honouring excellence across multiple creative domains, blending a celebration of artistry with glamour, innovation, and cultural pride. Guests and attendees were treated to an immersive experience of live performances, award presentations, and inspirational speeches, all set against the backdrop of the iconic Mohatta Palace, a venue renowned for its architectural beauty and historical significance.
Film Industry Excellence Recognized
The night began with a glittering tribute to Pakistan’s film industry, acknowledging the outstanding achievements of actors, directors, and productions that had shaped the cinematic landscape over the past year.
The top honours went to Samar Jafri and Yumna Zaidi, who were crowned Film Actor of the Year (Male) and Film Actor of the Year (Female), respectively. Jafri earned acclaim for his performance in Na Baligh Afrad, a film lauded for its nuanced storytelling and compelling character development. Zaidi, on the other hand, received her award for Nayab, where her portrayal of a strong, multi-dimensional character resonated deeply with audiences and critics alike.
The award for Film of the Year was presented to Kattar Karachi, a production praised for its gripping narrative, stellar performances, and technical brilliance. Umair Nasir Ali was celebrated as Film Director of the Year for Nayab, demonstrating a deft directorial vision that combined emotive storytelling with cinematic flair.
The film segment of the awards not only recognized established actors but also highlighted emerging talent, reflecting the dynamism and depth of Pakistan’s contemporary cinema. The presence of veteran actors alongside new faces underscored the continuity of creative excellence and the nurturing of the next generation of performers.
Television: A Platform for Drama and Creativity
Pakistan’s television industry continued to dominate hearts across the nation, and the LSA 2025 provided a stage to honour these achievements. The drama Kabhi Main Kabhi Tum emerged as the night’s standout, capturing multiple awards including Best Actor Drama (Male) for Fahad Mustafa and Best Actor Drama (Female) for Hania Aamir. The drama’s compelling storyline, complex characters, and meticulous production design had captivated viewers and critics alike, earning it a coveted place in Pakistan’s television canon.
Other notable winners included Khushhal Khan, who was recognised as Emerging Talent of the Year in Drama for his performance in Duniya Pur. Veteran Saife Hasan was awarded TV Director of the Year for Zard Patton Ka Bunn, while Mustafa Afridi received accolades for TV Play Writer of the Year for the same production. The ensemble cast of Zard Patton Ka Bunn was celebrated with the Best Ensemble Play award, reflecting the collaborative brilliance behind successful productions.
Baby Baji ki Bahuain won Best TV Long Serial, while Kabhi Main Kabhi Tum also secured the award for Best Original Sound Track, exemplifying the seamless integration of narrative and music in creating memorable television experiences.
The television segment of the LSAs highlighted the depth and variety of Pakistan’s small-screen storytelling, recognising both established stars and newcomers who continue to push creative boundaries and captivate audiences across the country.
Music and Digital Content: Celebrating Innovation and Influence
In recognition of the transformative impact of music and digital media, the Lux Style Awards 2025 shone a spotlight on creators redefining Pakistan’s cultural landscape. The Song of the Year award went to Jhol from Coke Studio, a track that resonated widely for its rich fusion of traditional and contemporary sounds. Abbas Ali Khan was recognised as Music Producer of the Year for Mera Sara Tu, while Hamza Malik featuring Laiba Khurram received Artist of the Year for LOCO. Emerging talent was also celebrated, with Junaid Kamran Siddique winning the Emerging Artist of the Year award for Sada Ashna.
The awards extended into the realm of digital content, acknowledging the growing influence of social media and online platforms. Hira Faisal was named Digital Beauty Influencer of the Year, while Aidah Sheikh received Digital Trendsetter of the Year. The duo Ron and Coco captured the Digital Content of the Year award, demonstrating the rise of innovative storytelling and content creation in Pakistan’s digital space. These recognitions underscore the evolving nature of the entertainment industry, where creators leverage technology and social media to reach audiences in new and engaging ways.
Fashion: Icons, Innovators, and Rising Stars
Fashion, long intertwined with Pakistan’s cultural identity, took centre stage at the LSA 2025. The ceremony honoured established designers, models, and emerging talents, reinforcing Pakistan’s reputation as a hub for style and creativity.
Yasser Dar and Erica Robin were recognised as Fashion Model of the Year for Male and Female categories, respectively, while the legendary designer HSY was awarded Fashion Brand of the Year (Pret). Emerging talents were celebrated as well, including Muhammad Ali (Photographer) and Yasoob Rehman (Model). Ayaz Anis Khan won Fashion Photographer of the Year, Hafsa Farooq was named Fashion Stylist of the Year, and Arshad Khan earned the award for Makeup Artist of the Year.
The fashion segment of the LSAs not only showcased glamour but also highlighted the innovative efforts of designers and creators in pushing aesthetic boundaries. Erica Robin, Miss Universe Pakistan 2024, delivered a memorable acceptance speech, reflecting the passion and dedication driving Pakistan’s fashion industry forward.
Lifetime Achievements and Special Recognitions
The Lux Style Awards also celebrated individuals whose work has had a profound and lasting impact on Pakistan’s cultural landscape. The LUX Change Makers Award was presented to media veteran Sultana Siddiqui, recognising her significant contributions to Pakistan’s television and media industry. Legendary Sufi singer Abida Parveen received the Unilever Chairman’s Lifetime Achievement Award, a tribute to her unparalleled influence and enduring legacy in music.
These special awards highlighted the importance of vision, perseverance, and creativity in shaping Pakistan’s cultural identity, celebrating individuals whose work continues to inspire generations of artists, performers, and audiences.
A Night of Glamour, Unity, and Cultural Pride
Beyond the awards themselves, LSA 2025 was a celebration of Pakistan’s diverse creative industries, bringing together stars from multiple disciplines under one roof. The ceremony was marked by stunning performances, heartfelt speeches, and moments of pure artistic brilliance. Attendees included Fahad Mustafa, Hiba Bukhari, Iqra Aziz, Hania Aamir, Maya Ali, Imran Ashraf, Sanam Saeed, Komal Meer, Farhan Saeed, Talha Anjum, and many others, reflecting the breadth and diversity of talent in the country.
The Lux Style Awards have long served as a platform to encourage innovation, celebrate success, and set benchmarks for excellence across entertainment, fashion, and digital media. This year, the awards reinforced the nation’s creative momentum, recognising both established icons and emerging talent who are redefining the cultural narrative.
Conclusion
The Lux Style Awards 2025 was more than just a glamorous night; it was a testament to Pakistan’s vibrant entertainment ecosystem. From film and television to music, fashion, and digital content, the awards showcased the talent, dedication, and creativity that continue to shape the country’s cultural landscape.
Samar Jafri, Yumna Zaidi, Fahad Mustafa, Hania Aamir, and other winners exemplified artistic excellence, while recognition of emerging talent, digital creators, and fashion innovators underscored the evolving nature of Pakistan’s creative industries. Special honours for Sultana Siddiqui and Abida Parveen highlighted the enduring contributions of cultural pioneers who have paved the way for future generations.
The 2025 Lux Style Awards concluded with a message of unity, inspiration, and celebration, leaving audiences, creators, and industry veterans eagerly anticipating the next chapter in Pakistan’s ever-expanding creative journey. With its combination of glamour, talent, and cultural pride, LSA 2025 once again proved why it remains the crown jewel of Pakistan’s entertainment calendar.